| MEDIA ADVISORY 
 MAD DOC®’S CEO TO PRESENT “CHARACTERS IN
 VIDEO GAMES” AT MERRIMACK COLLEGE
 
 
 
                    
                      
                        | WHO: |   Dr. Ian Davis, (a.k.a. The Mad Doctor), CEO of Mad Doc ® Software  |  
                        |  THE HOT TOPIC:  |    “Characters in Video Games”  |  
                        |   GET READY FOR:  | 
Insights and perspectives from one of the game industry’s top AI
experts on one of the most pressing topics in the market today: how to
make great characters in video games. Also on tap for the night’s talk
– a cool demo of a game in progress, using some of the most cutting
edge advancements in game technology.  |  
                        | WHERE: | Merrimack College, Andover, MA. |  
                        | WHEN: | Dr. Davis will be presenting his lecture February 20, 2005  |  
                        |  BACKGROUND:  | Dr.
Davis, former Technical Director at Activision Studios, is widely
acknowledged as one of the top artificial intelligence experts in the
video game industry. Davis is a trusted advisor to some of the most
important publishers in the industry and is active in the gaming
community, serving as a Peer Panel Leader for the Academy of Interactive Arts and Sciences Peer Panel for Gameplay Engineering.
He is a highly sought speaker who presents in academic and game-focused
venues, and has been interviewed for online, print and television
media. .  |  
                        |  PRESS:   | Interviews,
photo opportunities and insights from Dr. Davis will be granted at the
conference and via one-on-one interviews live, as well as via phone
post show. |  
                        | CONTACT: | Sandy O’Toole, Mad Doc PR (978) 687-8024. Please also feel free to email inquiries to: [email protected] .  |  
 
 
 
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